INOVYN has today announced that it will be taking a positive step forward by harmonising the branding of all its PVC products from today.
By harmonising the branding of all products in the PVC range it will make it simpler for customers whilst at the same time creating a strong new brand, which is recognised as a leader in the vinyls market.
From Monday 3 October 2016, all INOVYN PVC products will be branded as INOVYN™ – the current brands, NORVINYL™, PEVIKON™ and SOLVIN™, will no longer be used. All product names will change to INOVYN™ but all grade references will remain the same. There will be no change to product formulation; the products will continue to be produced to the existing high quality standards.
Comments Filipe Constant, Business Director, INOVYN: "We believe that this is good news for customers and for INOVYN. The harmonisation of all the PVC products to one brand name is simpler for customers, whilst at the same time building on the strength of the INOVYN name.
“The INOVYN name is recognised around the world as a premier chemical company at the heart of Europe’s chemical industry and it makes good business sense to build on this reputation for the full range of our PVC products.”
Formed on 1 July 2015, INOVYN is a vinyls producer that ranks among the top three worldwide. With an annual turnover in excess of €3.5 billion, INOVYN has more than 4,300 employees and manufacturing, sales and marketing operations in ten countries across Europe.
INOVYN’s portfolio consists of an extensive range of class leading products arranged across General Purpose Vinyls, Specialty Vinyls, Organic Chlorine Derivatives and Chlor Alkali. Annual production volumes are in excess of 40 million tonnes.